It was a late work night this past Thursday, and lucky for us we live in a urban area where restaurants and eateries tend to stay open late, especially from Thursday night throughout the weekend as people begin to enjoy their weekends. When it came to deciding what to have for dinner we decided to hit one of the many pizza places in the area to grab a couple of slices for a late dinner. As we approached the pizzeria we could see one of the pizza servers behind the counter drop his protective glove on the floor, pick it up, inspect if for all of 3 seconds and put it back onto his hand and proceed to ask us what we would like. There was no hesitation, no embarrassment and no shame on his part. Taken aback by the sight we kindly declined and walked out, never to return again.
Most companies spend time and money on marketing strategies to get their name and brand out to world, to tell their customers they’ve got new products to enjoy, and to entice new customers to buy their products. Creative campaigns are brainstormed and designed then published into magazines, produced into commercials and then blasted into cyberspace for everyone to see. However, recent news has proven that it’s not the million dollar campaign that builds brand awareness and customer loyalty, but rather it’s the simplest and sincerest gestures that create the most impact and creates good business.